Software development (also known as Application Development; Software Design, Designing Software, Software Engineering, Software Application Development, Enterprise Application Development, Platform Development) is the development of a software product in a planned and structured process.

This software could be produced for a variety of purposes – the three most common purposes are to meet specific needs of a specific client/business, to meet a perceived need of some set of potential users (the case with commercial and open source software), or for more basic use (e.g. an organization may write software to automate a mundane task).

Software development may include research, new development, modification, reuse, re-engineering, maintenance, or any other activities that result in software products. For larger software systems, usually developed by a team of people, some form of process is typically followed to guide the stages of production of the software.

Especially the first phase in the software development process may involve many departments, including marketing, engineering, research and development and general management.

Overview

There are several different approaches to software development. Some take a more structured, engineering-based approach to developing business solutions, whereas others may take a more incremental approach, where software evolves as it is developed piece-by-piece. Most methodologies share some combination of the following stages of software development:

• Market research
• Gathering requirements for the proposed business solution
• Analyzing the problem
• Devising a plan or design for the software-based solution
• Implementation (coding) of the software
• Testing the software
• Deployment
• Maintenance and bug fixing

These stages are often referred to collectively as the software development lifecycle, or SDLC. Different approaches to software development may carry out these stages in different orders, or devote more or less time to different stages. The level of detail of the documentation produced at each stage of software development may also vary.

These stages may also be carried out in turn (a “waterfall” based approach), or they may be repeated over various cycles or iterations (a more “extreme” approach). The more extreme approach usually involves less time spent on planning and documentation, and more time spent on coding and development of automated tests. More “extreme” approaches also promote continuous testing throughout the development lifecycle, as well as having a working (or bug-free) product at all times. More structured or “waterfall” based approaches attempt to assess the majority of risks and develop a detailed plan for the software before implementation (coding) begins, and avoid significant design changes and re-coding in later stages of the software development lifecycle.

Synonyms include software life cycle and software process. There are several models for such processes, each describing approaches to a variety of tasks or activities that take place during the process.

Marketing

The sources of ideas for software products are legion. These ideas can come from market research including the demographics of potential new customers, existing customers, sales prospects who rejected the product, other internal software development staff, or a creative third party. Ideas for software products are usually first evaluated by marketing personnel for economic feasibility, for fit with existing channels distribution, for possible effects on existing product lines, required features, and for fit with the company’s marketing objectives. In a marketing evaluatation generated by the marketing and development staff, the project should be pursued further.