S.E. Marketing

Managing paid listings on search engines and other Websites, targeted for your business

SEM is a form of Internet marketing that promote websites by increasing visibility in search engine result pages, through the use of search engine optimization, paid placement, contextual advertising, and paid and unpaid inclusion. SEMM simply focuses on return on investment (ROI) management, instead of relevant traffic building.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid and unpaid inclusion.

Search Engine Marketing Management (SEMM) covers the spectrum of activities involved in developing online marketing strategies for businesses, organizations, and individuals; performing SEO; submitting sites to directories; and managing PPC/ PPM/ PPV paid listings on SERPs, and other Websites, targeted by an array of variables.

SEMM relates to SEO activities, but focuses on return on investment (ROI) management, instead of relevant traffic building (as is the case of mainstream SEO). SEMM integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines.

An ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors’ brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term. Though the policy has been changed this continues to be a source of heated debate.